GENEVIEVE SWEENEY CREATES NO ORDINARY KNITWEAR. Genevieve Sweeney launched her eponymous knitwear brand in 2015. Made exclusively in the UK, Genevieve Sweeney is writing a new chapter for the knitwear industry, marrying contemporary design with exceptional hand finishes. Indebted to the time-honoured techniques of artisan makers, the brand has reimagined the possibilities of knitwear.