Lauren Bentley is a London and New York trained fashion industry professional. Her chic aesthetic and keen eye for detail provide a highly sought after sensibility in today's ever changing fashion and design world. Lauren's specialties include: creating buyers guides for apparel, accessories, and footwear to support merchants in preparation for market, developing marketing and branding strategies, creating marketing partnerships, trend reporting and forecasting, fashion content development for editorial calendars, websites and social media, conceptualizing and styling fashion stories, art directing photo shoots, editing and curating editorial pages, including compelling trend stories and "must have" ideas and items which provide seasonal flow, storytelling, styling and communication across all media channels.