Dayna's passion for creative direction, branding, & photo art direction has been channelled into her work for over 15 years. She has partnered with major retail brands commencing early on with the le Moniteur Groupe in Paris, Gap Inc, Restoration Hardware, Pottery Barn, Janie & Jack, Gymboree, Kenneth Cole, and Amazon Fashion EU in London. Dayna has built and led strong creative teams, developing valuable and rewarding partnerships with prominent photographers and gifted stylists that has produced on-brand creatively successful work. Working within these creative circles inspires Dayna to draw out the best from each member of her team and herself. Her educational background in communication design, semiotics, and photography combined with her vast professional experience affords her the expertise to lead, mentor teams, and to develop multi disciplined brand building inspiring work.