My name is Tudor Cucu I was born in a family of artists, teachers of art university, painters, costume designer, sculptors. I enrolled in the Academy of Arts in Transylvania, focussing on photography, illustration and graphic design as well as advertising. I am a regular fixture at all the major Fashion Weeks (NY, Paris, Milan...) for work and inspiration I travel between Europe and US frequently . More recently, I started a partnership with MINI Cooper, doing exclusive creative direction, artistic photography and graphic design. I am intimately involved in every step of the creative process, from start to finish. Besides taking the photos I am also responsible for the art direction including the graphic design, set design and lighting.