At a very young age, design, fashion and photography became a great part of my life, and awakened my love for the media and my need to create. My passions and hobbies quickly helped form my character, and lead me into my career in advertising. After working as a senior art director at McCann Erickson Paris for seven years I was hired as a creative director at Publicis 133 Lux. Today at Publicis I am involved in various projects and lead global campaigns for diverse universes including fashion houses, cosmetic brands, haute jewellery as well as automotive advertising. For each mission I take on I incorporate a sense of storytelling and tell stories not through words, but in the details in my work. Thus far, I have had the opportunity to collaborate with photographers and directors including Mert Alas and Marcus Pigott, Karim Sadli, Josh Olins, Peter Lindbergh, James Gray, Barnaby Roper, Yoann Lemoine, and Bettina Rheims where we have worked together to achieve new perspectives on brands.