CONTRAST, BREEDS, BREAKTHROUGHS I'm able to turn a brand from concept to a fully realized lifestyle brand. While working at Weatherproof Vintage®, that started as a resource for basic mens sportswear. I realized this was a great concept that could be expanded on by, delving into my own background and love of design and fashion. I was able to create a complete story of the brand. Through Creative Direction. this includes: photo campaigns, printed brand books, video content for online, and online retail and social media.