One common question we hear frequently is “Why the pencil skirt?”. For us there was a simple answer, whenever we put one on, we felt amazing, we felt confident, and we felt like grown-ups. It was the classic idea of when you look good, you feel good. What we saw available in the market, however, were a bunch of boring, plain black pencil skirts that lacked personality and individuality. Not only that, but we wanted to focus on something that had longevity in the market and looked good on all types of women…not just models on the runway. So that’s where we decided to start. The pencil skirt was practical, but it needed a modern-day transformation. More and more women are striving to reach higher paid positions and executive roles in their careers today. What does a pencil skirt mean to these women? It means success, it means power, it means elegance and charisma, it means femininity, and it means dressing the part. As a professional woman’s wardrobe staple, the pencil skirt’s classic nature has remained iconic for decades, but to that point, many brands have interpreted that to mean ordinary, leaving these very women underserved with options. WRITTEN Apparel has transformed this classic, iconic, and practical women’s wardrobe staple, into a modern-day statement piece through use of refreshing textures, luxury fabrics, and unique design elements. With the WRITTEN pencil skirt, we have taken the silhouette that women in a professional setting have long been familiar with and modernized it into their new power statement. The WRITTEN Woman was never meant to blend in with the crowd and she no longer has to simply because she has a lack of options. She is now empowered to say boldly and fearlessly, “I am different and I am my own individual.” Her opinions, her intelligence, and her beauty can shine, while balancing a look that’s credible and makes her feel incredible. Every woman has her own unique story to write in life, we design the pencil skirts to tell her story, without her having to speak a word.