As Creative Director at Lyft, Jesse McMillin is responsible for leading the creative vision for the brand as it reinvents how to bring communities together through transportation. Prior to Lyft, Jesse spent seven years as Creative Director at Virgin America, where he was responsible for defining the iconic brand the airline has become today. From the gate areas at Virgin America’s SFO Terminal 2 home base to in-flight details such as beverage cups and headsets, the products of Jesse’s endless inspiration is evident throughout the Virgin America experience, both online and offline. Before joining Virgin America in 2007, Jesse was a Senior Designer at Nike’s European Headquarters in Amsterdam where he worked on sportswear and branding for the EMEA region. His background also includes time as Art Director for Kirshenbaum Bond & Partners West, a stint as a graphic designer for Levi Strauss & Co. and a variety of work in the skateboard industry as a designer and illustrator. Jesse attended the San Francisco Art Institute and the Academy of Art in San Francisco. He is married with two children and lives in San Francisco.